Back

Food Craft Biriyani

Industry

Offline Restaurant — Biryani

Service

Meta Ads — Lead Generation

Location

Nagercoil, Tamil Nadu

Founded

May 1, 2026

Project Overview

Food Craft Biriyani is a small 15-seat offline restaurant in Nagercoil, known for authentic chicken biryani made with coconut milk — preservative-free and priced between ₹10 and ₹180. With an average monthly turnover of ₹80K–₹1 Lakh and peak footfall on weekends, the business had strong local loyalty but zero digital presence. Everything depended on walk-ins.

The Challenge & Approach

Problem

No Digital Reach

The business was fully offline with no online marketing, no social media presence, and no way to reach potential customers beyond their immediate neighbourhood. Growth was capped by physical walk-ins alone, leaving a huge untapped audience within the local area.

Solution

Festive Lead Gen Campaign

A Meta Ads lead generation campaign was built around an Easter BOGO offer — Buy 1 Get 1 Free combo at ₹130 — targeting locals within a 20km radius through Tamil and English creatives. A full sales funnel was designed from lead capture all the way to walk-in conversion.

What We Did

Signature Product Strategy

Identified Chicken Biryani as the hero product — top-selling, low-risk price point, and strong health differentiation through coconut milk preparation.

Competitor Analysis

Mapped direct competitors (Bhai Veetu Biryani) and indirect competitors (bakeries, fast food) to identify campaign timing edge using Festive FOMO.

Brand Identity

Harmonized tone across all ads and follow-ups — youthful, festive, local vibe — in Tamil, English, and Tanglish with consistent visual language.

4D Audience Segmentation

Targeted by Demographic (students, youth, low-mid income), Geographic (20km radius), Psychographic (value seekers), and Behavioural (walk-ins, weekend spikes).

Sales Funnel Architecture

Awareness via Meta Ads → Nurturing via WhatsApp, email & calls → Conversion through a time-limited FOMO Easter combo offer.

Meta Ads Execution

2 ad sets (Tamil & English), 4 ads (2 static, 2 video), 2 instant forms collecting name, email, phone number, and combo preference.

Organic Support Content

Easter teaser posts, funny movie-based content, and engagement posts published to warm up the Facebook page before ads went live.

Lead Follow-Up

Personalised WhatsApp messages, phone calls, and pre-Easter reminders sent to every lead to drive walk-in conversions and offer redemptions.

Facts & Figures

Leads Generated

Total leads captured via Meta Instant Forms across Tamil and English ad sets.

ROAS

₹16,120 in revenue generated against a total ad spend of just ₹2,542.

Cost Per Lead

Well within the ideal ₹50–₹300 benchmark for local service campaigns in India.

Results

118 leads generated

118 leads generated through Meta Ads Lead Generation campaign via Tamil and English instant forms

71 leads converted

71 leads converted into walk-ins who visited the restaurant and redeemed the Easter BOGO offer

ROAS of 6.34

Total revenue of ₹16,120 from combo orders against ₹2,542.37 total ad spend

Reached 23,112 people

Reached 23,112 people with 35,826 impressions and a strong 3.64% CTR — above the 2% benchmark

Tamil Static was the top performer

65 leads; Tamil Instant Form drove 76 of the 118 total leads

Cost per lead of ₹21.55

significantly below the ideal upper limit of ₹300 for local campaigns in India

124 combo orders redeemed

124 combo orders redeemed across both Easter days — 95 on 5th April and 29 on 6th April

Image proof

Back

FAQ'S

Answers to some of the most asked questions about Kleo and our services

What services does Kleo Agency offer?

Which industries do you work with?

How long does it take to see results?

How do you measure success?

How does Kleo Agency handle pricing?

What is the first step to working with you?